When tech has our attention, it has the power to shape the future. To be an effective leader who can endure the kind of relentless challenges ahead, you will need to protect your attention. You will need to be able to hear your own voice.
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It felt powerful to me, the connection of keeping this body memory of the boat and water and thrill and my grandfather I never met but whose death meant we were alive, alive.
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I have become a person, maybe I have returned to the person, who can’t really write just about ideas anymore. I have to write about feelings, too.
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It’s not that personalization isn’t about genuine connection anymore. It’s that—for the most part—the motivation of genuine connection has been supplanted by the motivation for genuine profits.
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How do we help people connect in meaningful ways to the issues and communities that shape their lives? For me, that’s where it all starts, and that’s where it all ends.
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Not called the Rust Belt for nothing.
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Of course, the flags were all there—but you have to take risks in media!
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What's enough to you? How do you know?
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“Don’t stop where you fucking are because We. Need. You. At. The. Top. ”
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I've spent the last four weeks buried in ideas elsewhere. Here's what's shifted me lately:
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What happens if Facebook stops existing tomorrow? Where will your media go?
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The problem is how that news spreads with unquestioned validity within communities but always faces insurmountable scrutiny when we attempt to spread it across communities.
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Even if your product designers are the smartest people in the world, and even if an ad is almost impossible to differentiate from editorial content, readers are savvy, and they're just not that interested in being sold to all the time.
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Dazzle Con! It's going somewhere. And in the race between Zebras and Unicorns, my money is on the stripes.
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